SpotRight Inc., a Boulder-based firm that uses social media data to bolster marketers’ efforts, has raised more than $2.8 million in investment capital, Securities and Exchange Commission filings show.
The company raised $2.87 million as part of a $4.2 million round, according to regulatory filings made Thursday.
Seventeen investors contributed to the equity round, according to the filings.
SpotRight has not publicly announced the most recent investment.
To-date, the firm has raised more than $1 million in venture capital funding.
SpotRight’s roots stretch back to 2010, when it was founded as Giveo, a firm aimed at creating cause-marketing campaigns for nonprofits and other entities.
The firm switched gears, rebranded as SpotRight and then merged with Spot Influence, a Boulder-based startup anchored in the social influence measurement and analytics space.
SpotRight officials could not be immediately reached for comment on Thursday.