SpotRight, Boulder social data firm, raises $2.87 million, SEC filings show

SpotRight Inc., a Boulder-based firm that uses social media data to bolster marketers’ efforts, has raised more than $2.8 million in investment capital, Securities and Exchange Commission filings show.

SportRight CEO Ed Messman photographed at his office in Boulder, in July 2012. Photo: Mark Leffingwell/Daily Camera

SportRight CEO Ed Messman photographed at his office in Boulder, in July 2012. Photo: Mark Leffingwell/Daily Camera

The company raised $2.87 million as part of a $4.2 million round, according to regulatory filings made Thursday.

Seventeen investors contributed to the equity round, according to the filings.

SpotRight has not publicly announced the most recent investment.

To-date, the firm has raised more than $1 million in venture capital funding.

SpotRight’s roots stretch back to 2010, when it was founded as Giveo, a firm aimed at creating cause-marketing campaigns for nonprofits and other entities.

The firm switched gears, rebranded as SpotRight and then merged with Spot Influence, a Boulder-based startup anchored in the social influence measurement and analytics space.

SpotRight officials could not be immediately reached for comment on Thursday.

About Alicia Wallace

Alicia Wallace is the business reporter for the Boulder Daily Camera.
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One Response to SpotRight, Boulder social data firm, raises $2.87 million, SEC filings show

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