LinkSmart Inc., a Boulder-based in-text linking and analytics firm, raised $5 million through an equity investment round, according to regulatory filings made Friday.
Filings made with the Securities and Exchange Commission indicate that six investors participated in the round that was initiated in mid-April.
LinkSmart — which was founded in 2009 by Pete Sheinbaum, a former CEO of style and culture newsletter Daily Candy — emerged from stealth mode in June 2012. At that time, company officials disclosed the firm raised $4.7 million since its founding.
What resulted from the stealth mode efforts was LinkSmart’s Total Link Management, a software-as-a-service technology that allows publishers to analyze people’s behaviors on their websites, to update links to existing content in real-time and to inject new keywords into new and existing content.
While in stealth, LinkSmart tested its technology with roughly two dozen different publishers. Last year, Sheinbaum told the Daily Camera that his intention was to build the customer base, expand the product road map and scale the business.
LinkSmart has not publicly announced the $5 million round.
Company officials could not be immediately reached for comment.