The web portal for Boulder’s Foundry Group got a touch-up at the hands of local agency Slice of Lime, and the venture capital firm issued a lighthearted challenge to have members of the entrepreneurial community show off their rockstar selves as well.
In a blog post made Wednesday, Foundry officials announced the site redesign:
“…We felt that it was time to give a bit of a refresh to the Foundry site, which was feeling rather stale and outdated. We’ve tried to streamline things, make information more readily available and to highlight our investments more on our homepage.”
In typical Foundry fashion (the VCs had some fun with the “I’m a VC” music video in 2011), the rebooted Foundry.com front page includes a collection of “Album Cover” series of photos of the venture capital firm’s four founders Brad Feld, Seth Levine, Ryan McIntyre and Jason Mendelson.
Among the “tongue and cheek and in the spirit of good fun” album cover reshoots are Foundry’s founders strolling along the Beatles’ “Abbey Road” crosswalk situated in front of the Flatirons; looking contemplative in a shot from U2′s “The Joshua Tree;” donned in all black and in the diamond formation of Queen’s “Queen II;” and Managing Director Jason Mendelson in full Lizard King fashion for a retake of a classic shot from The Doors’ “Essential Rarities.”
Foundry hopes members of the entrepreneurial community might take it to the next level.
“In that spirit we’re offering up a bit of a challenge to the entrepreneurial community. Our hope is that these album shots will inspire entrepreneurs to come up with their own take on iconic albums. Send them our way, and we’ll feature them on the site. It would be fun to start a little meme around the ‘company founders as famous album cover’ idea!”
Speaking of rock, Foundry announced that Brad Feld joined the board of directors for Harmonix, the developer of “Guitar Hero,” “Rock Band” and “Dance Central.” Harmonix is developing a new generation of games expanding on the concept of human-computer interaction, Foundry officials said.