Crispin Porter + Bogusky, the “disruptive” global ad agency with a creative hub in Boulder,
has puts its weight behind a Pinterest pinboard that promotes body ink options for post-mastectomy breast cancer survivors.
After being told she would lose her nipples as a result of the operation, Franus’ sister-in-law flipped the situation on its head, and sent out an e-mail seeking suggestions for tattoos.
Franus was inspired to take her idea, reinvent it and share it with others. A web-based
“It felt like a disruptive enough idea that it the kind of project that the agency would take on,” he said of CP+B, an agency that has developed unique and sometimes controversial campaigns. CP+B’s latest slate of clients include Domino’s, Best Buy, Burger King and Coke Zero.
P.INK’s fuse was slow burning as officials wanted to give time for Molly to heal and time for its employees to do some work around the sides.
After a soft release at the end of 2012, the site marked its full launch this week. As of now, p-ink.org’s Pinterest board has more than 350 subscribers, among them tattoo artists.
In addition to having the board gain momentum, Franus said he hopes the initiative could evolve through sponsorships and also via crowdsourcing efforts to help fund tattoos for breast cancer survivors.
“Everybody wants to change the world, but we want to see evidence of that,” he said.