Boulder firm EarthvisionZ powers PGA Tour app

Two years ago, Boulder’s EarthvisionZ — a firm that built a geospatial platform to visualize even the largest of data sets — had a hand in helping people track the Olympians at the 2012 games.

EarthvisionZ this week launched an app that brings that data visualization to the links.

The company released 2013 PGA TOUR Live Mobile Maps, a free web-app that allows enthusiasts to track the play of the golfers at the tourneys throughout the year.

“Up to two million people are expected to attend TOUR events this year,” Scott Gutterman, senior director of operations for PGA TOUR Digital, said in a statement. “This app gives fans information that will help them enjoy the events. They can ask, ‘Where’s Tiger right now?’ or ‘How’s Mickelson doing?’ then simply pull up the app and find the answer.”

To accomplish this EarthvisionZ’s utilizes its WorldEngine platform as the technology picks up the PGA’s live ShotTracker feed and translates the location data into an XYZ coordinate system, said Carla Johnson, the company’s CEO and founder.

What results will allow golf fans — on and off the course — to track the action in near real-time and don’t have to rely on the TV cameras, which can be isolated, she said.

“We pick up the locations of all the players every 10-20 seconds so that people around the world, no matter where you are, can watch live,” she said.

Johnson declined to disclose the financial terms of EarthvisionZ’s three-year agreement with the PGA. The contract, she added, could be a game-changer for the firm as it sets the stage for expansion into apps for other major events such as the Tour de France.

“It really rolls out nicely to sports events that are on the landscape,” she said.



About Alicia Wallace

Alicia Wallace is the business reporter for the Boulder Daily Camera.
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