Macaroni art? There’s an app for that.

Fast Company’s Co.Create blog today highlighted Kraft Foods Inc.’s attempt to digitize macaroni art.

As Staff Writer Joe Berkowitz quips:

A formative experience most kids have in elementary school is seeing the proud (read: indulgent and faintly worried) look on their mothers’ faces upon bringing home that first piece of macaroni art, perhaps in the form of a necklace. It was a tradition that seemed technology-proof; that is, until Kraft decided to ruin everything recently by pointing out how wasteful it is to render inedible so much affordable grub.

Behind the “Dinner, Not Art” campaign is one of Boulder’s largest employers: ad firm Crispin Porter + Bogusky.

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About Alicia Wallace

Alicia Wallace is the business reporter for the Boulder Daily Camera.
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