COO of Boulder’s Mocavo talks potential of genealogy market

In today’s “5 Questions” feature in Business Plus, I chatted briefly with Ryan Hunter of Mocavo.

The firm — which has developed a genealogy search engine and site — was a participant in the 2011 TechStars program in Boulder and last month raised $4 million.

Mocavo’s taking a slightly different approach than existing players such as ancestry.com and findmypast.com that Hunter says, “charge an admission fee for information.”

“For our paying subscribers, our premium members, they get advanced search. That lets you break down the search further … There can be 2,000 individuals in their family tree, so imagine searching for that. You can quickly see why you need more advanced capabilities than a simple search.

… That is really going to be our business model going forward. We’re not intending to charge people to access content.”

 

 

About Alicia Wallace

Alicia Wallace is the business reporter for the Boulder Daily Camera.
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