Mocavo’s taking a slightly different approach than existing players such as ancestry.com and findmypast.com that Hunter says, “charge an admission fee for information.”
“For our paying subscribers, our premium members, they get advanced search. That lets you break down the search further … There can be 2,000 individuals in their family tree, so imagine searching for that. You can quickly see why you need more advanced capabilities than a simple search.
… That is really going to be our business model going forward. We’re not intending to charge people to access content.”